SEO

Search Engine Optimization

This one is tricky.

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Google and Bing Web Master

It's easy to make a website and get on the web.
The hard part is to get actual client's to see
your website page.

To generate traffic we include content on your site
that has the potential to improve your site's
visibility to search engines and their users.

Google is by far the most popular of all search
engines whilst Bing.com comes in at second place
with the others lagging behind.

Google Search Console offers tools and reports to
see how your website features.

Getting onto page 1 in other words the top 10 of
specific long tailed searches is easy but generic
terms such as "Website Designer near me" is a
very hard and time consuming project.
Google's algorithm has changed many times in the
internet's history making this process even more
complicated.Things change and SEO experts must
change with them.

Organic Search results are the unpaid results that
appear on search engine results page.

Such as when you Google for an item and then you
click on one of the results and you are directed
to that website.

Paid Ads makes this process easier by paying
Google your page then appears on the top
of relevant searches beating all other websites.
On mobile devices this can be at the top of the
page but also further down when the user scrolls
to load more results.

Here we list the basic process of SEO to optimize websites.


1. Proper URL Structure

The start is to make all URL's readable by bots.

  • To determine what type of URL structure is being used or going to use. It’s important to make sure URL’s clearly indicate the topic of your content. This means they should be static and descriptive, and should contain relevant keywords so both the search engines and visitors know exactly what your page is about.
2. Simple and Descriptive Navigation

Making it easy for the bots to navigate the website.

  • Ideally, navigation structure should be simple, efficient and easy for Google and your visitors to follow. Typically, sites will place their main navigation menu across the top of the page, or vertically down the left side of the page; while some site owners are tempted to put their menu elsewhere, many eye-tracking and usability studies have shown that these positions work best.
3. Responsive Design

There are literally to many screen sizes to count.

  • To ensure your visitors can properly access your site regardless of which device they’re on – smartphone, computer or tablet – having a responsive website design should be a priority. And recent changes to Google’s algorithm have also changed how we need to approach SEO in terms of our content strategies.
4. Social Media Integration

Social Media helps with brand awareness and click count

  • The indirect benefits of social media for your website have been proven time and time again: social media sharing propels your content around the web, getting it in front of more people, gaining more mentions and more links, and thereby increasing your search engine rankings as well as your brand awareness, credibility, authority, and reach.
5. Properly-Optimized Images and Tags

Simple tagging, labelling and resizing for performance.

  • When designing your site, to ensure that your images are the minimal size needed to still provide a good user experience. This is important because slower page load speed has been linked to worse user experience and even organic search rankings. Your ‘alt’ image text is still important, so we properly incorporate your keywords into your logo image, header image and all buttons, graphics and H-tags to include in your website design.
6. Incorporate Keyword Research From the Beginning

Brain storming keywords is crucial.

  • Performing keyword research at the outset of your web design project not only means increased SEO benefits, but an overall better user experience. Even doing some basic keyword research using the Google Keyword Planner can make a big difference; by researching words and phrases related to the main topic or theme of your site. Understanding which topics and sub-topics your visitors will be looking for when deciding how to structure and name navigation bars, category and product pages.
7. Optimize Page Load Times

The brain gets bored, so do bots.

  • An efficient load time for your site is more important than ever. According to studies, a website abandonment threshold is now 5 seconds for mobile and 3 seconds for desktop. This may mean (among other things) properly sizing your images, minifying your CSS and Javascript, leveraging browser caching, and enabling compression.
8. Proper Use of Sitemaps

Brain storming keywords is crucial.

  • To include both an HTML sitemap for your website visitors, and an XML sitemap for the search engines. This will ensure your visitors can locate exactly what they’re looking for, as well as ensuring complete and efficient indexation by Google. If you’re using WordPress, there are plugins that can help with both: the HTML Page Sitemap plugin and the Google XML Sitemaps plugin. Once you’ve built your site, it’s important that you continue to follow SEO best practices in terms of content, link-building and social media.

Optimization is the process we take to make a website rank higher on Search Engines such as Google and Bing

At epikStudio we are dedicated to satisfying the needs of our customers first and at affordable rates with monthly and yearly packages.
Contact Us and we will see to your needs and get youo the internet exposure to pay for.
We work remote but with the help of tools such as MS Teams, Zoom and Whatsapp we will always be there to give you the best customer service possible.
The art of the deal is in the package we can give you for all your Website Design needs.

Understanding the Net

How Bots crawl and what they look for on a website such as word content. Make Google fully understand your site's content

Emerging Trends

The latest and greatest information. Its about being useful to make it work for Search Engines

Basic to Advanced SEO

Quality guidelines, basic principles and advanced principles function as the best tools for the job

Get the Best

Stay up to date with useful tips for Website Visibility

1. Target your website pages for keywords
2. Construct the web pages for Google search
3. Create more pages
4. Get on online directories
5. Get verified by Google Search Console
6. Use captivating page titles
7. Create quality content
8. Optimize your images and tags
9. Use Google Ads
10. Provide outstanding customer service
11. Post to social media
12. Be shareable
13. Use local media sites
14. Strengthen small opportunities

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